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How mid-sized publishers can leverage AI to increase audience engagement
More and more online news websites are incorporating an AI agenda in their business strategies for its many benefits. While enterprise-level publishers are more capable to handle the changes and the threats that are facing the industry, mid-sized and smaller...
The secret behind having a personalized newsletter that actually works
Newsletters have been an ever-present buzzword over the past 10 years in the Marketing world, and rightly so. For news publishers, newsletters are a valuable asset as they keep the readers engaged,increase brand loyalty, generate more leads, and increase...
How Personalized Content Can Drive More Conversions?
Content marketing is critical for bridging the gap between customers and businesses and improving interaction, hence, the need for personalization. Facilities can analyze the demands of different clients and tailor content for each visitor when they incorporate...
What are you missing if you are not using Artificial Intelligence for Audience Acquisition & Engagement
What I would list first are time saving tools. What I mean by time saving tools are tools that complete tasks automatically and that computers/algorithms can do as good as humans nowadays and yet we still depend on Editors to do manually. For example, tagging...
A Guide to Webinar Success
In the wake of the pandemic, many businesses have shifted their live events to online webinars - and many don't have the right skills or experience to make them a success. Live webinars are known to be powerful lead generation and engagement tools. They can drive...
Distributed Newsrooms Are Here To Stay
Over the past few weeks, social distancing policies and travel restrictions to limit the spread of COVID-19 came into force in countries across the globe, impacting billions — journalists included. Almost overnight, news publishers had to find new ways of working that...
Inbox Pandemic: Email Marketing During COVID-19
The onset of COVID-19 has forced many businesses to stop or tweak their go-to email marketing strategies. They needed to make sure that their content is appropriate, evaluate the execution, and make sure segments are still valid in the new disrupted market. We can...
Brand Safety in 2020
Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands' reputations unknowingly taking a big hit. Things have...
A Glimmer of Hope for Publishers
At the start of the outbreak, it was clear that media businesses would be facing devastating advertising losses - which is currently happening. This is mainly due to the fact that a huge part of the free publication’s advertising base is from events, entertainment and...
Google Analytics 2020: What to Track
Google Analytics is one of the most powerful – and free – tools available today for publishers. At some point, the below mentioned metrics will be a pain point for publishers, therefore, really understanding your business’s baseline is crucial to monitoring your...
Turning Casual Visitors To Paid Customers
You've done all the work: professional and attractive website, fast loading speed, and great content. But somehow, you just can't get your visitors to actually subscribe. This is especially true for media companies, particularly newspapers. We know this can be very...
Guest Post: Understanding The Role of Video Content in Digital Marketing
In today's digital age, there are numerous marketing techniques (such as videos, blogs, ebooks, etc.) that are commonly used by organizations to rank their business #1 on Google searches. Choosing a good strategy will not only help showcase your brand, but also helps...
Check Your Score – Online News Media KPIs Rated
News publishers, and specifically, Digital Media Officers have tons of data and analytics tools that they can use to measure "success". Choosing the most important Key Performance Indicator (KPI) is not obvious to most without clear input from other departments. At...
Complementary Analytics Tools For Your Newsroom
Google Analytics (GA) is by far the most used, go-to analytics tool for websites. It is key to understanding KPI's such as Pageviews, Unique Visitors, Bounce Rate etc. but it remains generic for general online presences such as e-commerce companies or corporate sites....
5 Best Ways To Collect Emails – Legally
Collecting emails from your website's visitors is crucial if you are looking to grow and cultivate your audience. But this is not an easy task, considering that very few people are willing to give out their information for no good reason. Building a list is one...
Tag-based Vs. Topic-based Systems
For any news publisher, you know that a final, tedious part of the process is adding tags to your story before sending it out to the world. Traditionally, tags and keywords in articles have been used to help readers dig deeper into related stories and topics, and give...
How Magnet® Smart Analytics Can Help Build Your Content Strategy
When people think content, they often think creative. But in reality, great content is a blend of both creativity and data. A data-driven content strategy is more efficient as it saves time, money, and effort by delivering the right content to the right audience at...
Guest Post: How To Properly Use PR for Maximum SEO Impact
In today’s digital age there is an enormous amount of missed opportunity across marketing channels. If you have good content (SEO) and good outreach (a form PR), you will be able 10x the results if you improve the synergy between the two. Public Relations (PR), when...
Recommendations: Tags vs Topics
Algorithmic curation is now the most important factor when it comes to personalization and recommendations, and even more so when it comes to news websites. A recommendation system pretty much does a librarian's job: if the librarian knows you well, they know what...
Content is Dead! Only Titles & Images Matter
Next time you’re online, pay attention to which headlines draw your attention (like the one you clicked on to read this). Chances are you’ve been sucked in by clickbait at some point even if you were annoyed by it - and that’s exactly what it is designed for. Is this...
