by Klangoo | Sep 18, 2017 | Follow Alerts, Magnet for Publishers
Being a news addict, I have (only) 6 news apps installed on my mobile phone. All of them offer breaking news push alerts and for a reason: push works for news organizations. According to this study by Newscycle Solutions, push notifications increase...
by Klangoo | Sep 4, 2017 | Magnet for Publishers, Personalized Newsletter, Personalized Recommendations
A recent study from the Reuters Institute found that website users, in particular, remain resistant to online video news – with only around 2.5% of average visit time spent on video pages, in a range of 30 online news sites; 97.5% of time is still spent...
by Klangoo | Feb 16, 2017 | Magnet for Publishers, Personalized Recommendations
Media and Publishing companies are no longer focusing on Page Views as a Key Performance Indicator. For example, the Financial Times looks over the last 90 days to see how recently a reader visited them, how many times they visited, and how much they read during that...
by Klangoo | Feb 13, 2017 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter
Publishers are rethinking newsletters and are looking for more ways to collect e-mail addresses to be able to uniquely identify a visitor- one of the challenges when implementing a data management platform. Although newsletters are still a great tool to get readers to...
by Klangoo | Sep 3, 2015 | Magnet for Publishers, Personalized Newsletter, Personalized Recommendations
“It’s the economy, stupid!” is a phrase associated with Bill Clinton’s successful 1992 presidential campaign against sitting president George Bush. And 4 years before G.W. Bush used the phrase “Read my lips: no new taxes”. As you...
