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Increase Traffic to Content you Can Monetize Best.

Increase Traffic to Content you Can Monetize Best.

by Klangoo | Feb 16, 2017 | Magnet for Publishers, Personalized Recommendations

Media and Publishing companies are no longer focusing on Page Views as a Key Performance Indicator. For example, the Financial Times looks over the last 90 days to see how recently a reader visited them, how many times they visited, and how much they read during that...
How To Improve Newsletter Performance and Collect Email Addresses

How To Improve Newsletter Performance and Collect Email Addresses

by Klangoo | Feb 13, 2017 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter

Publishers are rethinking newsletters and are looking for more ways to collect e-mail addresses to be able to uniquely identify a visitor- one of the challenges when implementing a data management platform. Although newsletters are still a great tool to get readers to...
“It’s the Engagement Time, Stupid!” – Is Personalisation of Content the New Black?

“It’s the Engagement Time, Stupid!” – Is Personalisation of Content the New Black?

by Klangoo | Sep 3, 2015 | Magnet for Publishers, Personalized Newsletter, Personalized Recommendations

“It’s the economy, stupid!” is a phrase associated with Bill Clinton’s successful 1992 presidential campaign against sitting president George Bush. And 4 years before G.W. Bush used the phrase “Read my lips: no new taxes”. As you...
MEVP’s IMPACT Fund announces $12.5M investment in 5 Lebanese tech startups

MEVP’s IMPACT Fund announces $12.5M investment in 5 Lebanese tech startups

by Klangoo | Oct 26, 2014 | Follow Alerts, Online Media

The Middle East Venture Partners fund (MEVP), one of Lebanon’s larger Venture Capital funds, held last Friday the 24th, a signing ceremony with six Lebanese banks with its recently launch IMPACT Fund. Being the first fund to comply with Banque du Liban...
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