by Klangoo | Jun 4, 2020 | Online Media
In the wake of the pandemic, many businesses have shifted their live events to online webinars – and many don’t have the right skills or experience to make them a success. Live webinars are known to be powerful lead generation and engagement tools. They...
by Klangoo | May 28, 2020 | Magnet for Publishers, Online Media
Over the past few weeks, social distancing policies and travel restrictions to limit the spread of COVID-19 came into force in countries across the globe, impacting billions — journalists included. Almost overnight, news publishers had to find new ways of working that...
by Klangoo | May 21, 2020 | Online Media
The onset of COVID-19 has forced many businesses to stop or tweak their go-to email marketing strategies. They needed to make sure that their content is appropriate, evaluate the execution, and make sure segments are still valid in the new disrupted market. We can...
by Klangoo | May 14, 2020 | Magnet for Publishers, Online Media
Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands’ reputations unknowingly taking a big hit. Things...
by Klangoo | Mar 23, 2020 | Magnet for Publishers, Online Media
At the start of the outbreak, it was clear that media businesses would be facing devastating advertising losses – which is currently happening. This is mainly due to the fact that a huge part of the free publication’s advertising base is from events,...
