Inbox Pandemic: Email Marketing During COVID-19

Inbox Pandemic: Email Marketing During COVID-19

The onset of COVID-19 has forced many businesses to stop or tweak their go-to email marketing strategies. They needed to make sure that their content is appropriate, evaluate the execution, and make sure segments are still valid in the new disrupted market. We can...
Brand Safety in 2020

Brand Safety in 2020

Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands’ reputations unknowingly taking a big hit. Things...