by Klangoo | Feb 5, 2020 | Guest Posts, Online Media
In today’s digital age, there are numerous marketing techniques (such as videos, blogs, ebooks, etc.) that are commonly used by organizations to rank their business #1 on Google searches. Choosing a good strategy will not only help showcase your brand, but also...
by Klangoo | Jan 25, 2020 | Online Media
News publishers, and specifically, Digital Media Officers have tons of data and analytics tools that they can use to measure “success”. Choosing the most important Key Performance Indicator (KPI) is not obvious to most without clear input from other...
by Klangoo | Jan 15, 2020 | Audience Engagement, Magnet for Publishers, Online Media
Google Analytics (GA) is by far the most used, go-to analytics tool for websites. It is key to understanding KPI’s such as Pageviews, Unique Visitors, Bounce Rate etc. but it remains generic for general online presences such as e-commerce companies or corporate...
by Klangoo | Dec 18, 2019 | Magnet for Publishers, Online Media
Collecting emails from your website’s visitors is crucial if you are looking to grow and cultivate your audience. But this is not an easy task, considering that very few people are willing to give out their information for no good reason. Building a list is one...
by Klangoo | Dec 11, 2019 | Magnet for Publishers, Online Media
For any news publisher, you know that a final, tedious part of the process is adding tags to your story before sending it out to the world. Traditionally, tags and keywords in articles have been used to help readers dig deeper into related stories and topics, and give...
