by Klangoo | Mar 5, 2020 | Magnet for Publishers, Online Media
Google Analytics is one of the most powerful – and free – tools available today for publishers. At some point, the below mentioned metrics will be a pain point for publishers, therefore, really understanding your business’s baseline is crucial to monitoring your...
by Klangoo | Feb 19, 2020 | Audience Engagement, Magnet for Publishers, Online Media
You’ve done all the work: professional and attractive website, fast loading speed, and great content. But somehow, you just can’t get your visitors to actually subscribe. This is especially true for media companies, particularly newspapers. We know this...
by Klangoo | Feb 5, 2020 | Guest Posts, Online Media
In today’s digital age, there are numerous marketing techniques (such as videos, blogs, ebooks, etc.) that are commonly used by organizations to rank their business #1 on Google searches. Choosing a good strategy will not only help showcase your brand, but also...
by Klangoo | Jan 25, 2020 | Online Media
News publishers, and specifically, Digital Media Officers have tons of data and analytics tools that they can use to measure “success”. Choosing the most important Key Performance Indicator (KPI) is not obvious to most without clear input from other...
by Klangoo | Jan 15, 2020 | Audience Engagement, Magnet for Publishers, Online Media
Google Analytics (GA) is by far the most used, go-to analytics tool for websites. It is key to understanding KPI’s such as Pageviews, Unique Visitors, Bounce Rate etc. but it remains generic for general online presences such as e-commerce companies or corporate...
