by Klangoo | Dec 4, 2019 | Magnet for Publishers, Online Media
When people think content, they often think creative. But in reality, great content is a blend of both creativity and data. A data-driven content strategy is more efficient as it saves time, money, and effort by delivering the right content to the right audience at...
by Klangoo | Nov 27, 2019 | Guest Posts, Online Media
In today’s digital age there is an enormous amount of missed opportunity across marketing channels. If you have good content (SEO) and good outreach (a form PR), you will be able 10x the results if you improve the synergy between the two. Public Relations (PR), when...
by Klangoo | Nov 13, 2019 | Online Media, Personalized Recommendations
Algorithmic curation is now the most important factor when it comes to personalization and recommendations, and even more so when it comes to news websites. A recommendation system pretty much does a librarian’s job: if the librarian knows you well, they know...
by Klangoo | Oct 16, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Next time you’re online, pay attention to which headlines draw your attention (like the one you clicked on to read this). Chances are you’ve been sucked in by clickbait at some point even if you were annoyed by it – and that’s exactly what it is designed for. Is...
by Klangoo | Oct 9, 2019 | Magnet for Publishers, Online Media, Personalized Recommendations
Delivering a truly remarkable digital experience requires you to personalize your properties based on your users’ persona and behavior. Classifying your visitors into different segments, identifying their unique needs and patterns across your digital properties,...
