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Is Artificial Intelligence Bad For Your Online News Website?

Is Artificial Intelligence Bad For Your Online News Website?

by Klangoo | Oct 2, 2019 | Audience Engagement, Magnet for Publishers, Online Media

AI is not just good for your online news website; it’s a must. While AI does a lot of good in our modern world, there comes, of course, a lot of negative sentiment along with it. Many people assume that the jobs that humans now do will be taken over by machines. The...
5 Ways to Compete As a Media Company With the Advertising Platform Giants

5 Ways to Compete As a Media Company With the Advertising Platform Giants

by Klangoo | Sep 25, 2019 | Magnet for Publishers, Online Media

Almost all advertising dollars are going to the web and mobile devices, monopolized by the big tech giants, leaving scraps for news and media companies to grapple over. We have put together below 5 steps we believe are essential for publishers while developing a good...
Do Facebook Instant Articles Help Improve Online Engagement and Customer Acquisition?

Do Facebook Instant Articles Help Improve Online Engagement and Customer Acquisition?

by Klangoo | Sep 11, 2019 | Audience Engagement, Online Media

Facebook Instant Articles (IA) is a mobile publishing format that enables news publishers to distribute articles to Facebook’s app that load and display up to 10 times faster than the standard mobile web. So, what’s all the hype about? Well, when you hear what some of...
“Follow” Is The New “Like”

“Follow” Is The New “Like”

by Klangoo | Aug 28, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media

In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam “Likes” they purchase to inflate their value to brands, Instagram and other sites are pursuing the removal of the number of “Likes”...
Is Google Analytics The Best Tool For Online News Publishers?

Is Google Analytics The Best Tool For Online News Publishers?

by Klangoo | Aug 21, 2019 | Magnet for Publishers, Online Media

While Google Analytics (GA) is satisfactory for understanding KPIs, like Pageviews, Unique Visitors, Bounce Rate, and Returning Visitors, GA is built as a generic website analytics tool, good for general online presences, such as e-commerce companies and corporate...
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