by Klangoo | Oct 16, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Next time you’re online, pay attention to which headlines draw your attention (like the one you clicked on to read this). Chances are you’ve been sucked in by clickbait at some point even if you were annoyed by it – and that’s exactly what it is designed for. Is...
by Klangoo | Oct 9, 2019 | Magnet for Publishers, Online Media, Personalized Recommendations
Delivering a truly remarkable digital experience requires you to personalize your properties based on your users’ persona and behavior. Classifying your visitors into different segments, identifying their unique needs and patterns across your digital properties,...
by Klangoo | Oct 2, 2019 | Audience Engagement, Magnet for Publishers, Online Media
AI is not just good for your online news website; it’s a must. While AI does a lot of good in our modern world, there comes, of course, a lot of negative sentiment along with it. Many people assume that the jobs that humans now do will be taken over by machines. The...
by Klangoo | Sep 25, 2019 | Magnet for Publishers, Online Media
Almost all advertising dollars are going to the web and mobile devices, monopolized by the big tech giants, leaving scraps for news and media companies to grapple over. We have put together below 5 steps we believe are essential for publishers while developing a good...
by Klangoo | Sep 11, 2019 | Audience Engagement, Online Media
Facebook Instant Articles (IA) is a mobile publishing format that enables news publishers to distribute articles to Facebook’s app that load and display up to 10 times faster than the standard mobile web. So, what’s all the hype about? Well, when you hear what some of...
