by Klangoo | Jul 8, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Manual tagging is dead. If you are still forcing your team to manually tag content, then you are wasting valuable time and money. Let me tell you why: It’s hard to maintain consistency: even though your team might have clear guidelines on how to tag articles, there’s...
by Klangoo | Jun 21, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Some of the new digital tools available to publishers today are outstanding – with a lot more coming into the market day by day. Yet, that overwhelming availability is a problem in itself – making it harder for publishers to choose and identify the optimal solution....
by Klangoo | Jun 15, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...
by Klangoo | May 20, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Every now and then, we hear about new terms coined in different contexts. The latest one we’ve come across has been “news deserts” – but what does it mean exactly? The News Desert Lack of local coverage exposes communities to become ‘News Deserts’, where once local...
by Klangoo | Apr 16, 2019 | Magnet for Publishers, Online Media
Using Taboola, Outbrain, RevContent, Plista, or any ‘content advertising platform’ will lead to constant loss of users. This is a very common question that every Digital Media Officer has been asked, or asked him/herself. The direct answer is: content advertising...
