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Does Google AMP Help In Improving Online Engagement and Customer Acquisition?

Does Google AMP Help In Improving Online Engagement and Customer Acquisition?

by Klangoo | Mar 19, 2019 | Audience Engagement, Online Media

Google AMP AMP stands for Accelerated Mobile Pages, and it is an open source platform that allows content to be delivered almost instantaneously, with the goal of creating the smoothest, seamless experience for the viewer. AMP format pages are in essence stripped down...
The Importance of Google AMP for Online News Publishers

The Importance of Google AMP for Online News Publishers

by Klangoo | Mar 15, 2019 | Audience Engagement, Magnet for Publishers, Online Media

Google has been on a mission, almost since the day it launched, to do things on the internet quickly. This means ensuring its own products are fast, but its recent mission has also included making the whole internet faster, including your website. This is the goal of...
Why You Should Be Using A.I. for Audience Acquisition & Engagement.

Why You Should Be Using A.I. for Audience Acquisition & Engagement.

by Klangoo | Mar 1, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter

Artificial Intelligence (A.I.) is the hottest topic in almost any industry now. In this post, I will discuss some of the A.I. tools that help in solving direct pain points in the online news/publishing industry. What I would list first are time saving tools –...
Online News Video Strategies That Worked

Online News Video Strategies That Worked

by Klangoo | Nov 8, 2018 | Magnet for Publishers, Online Media, Personalized Recommendations

The past two years, and more specifically 2016-2017, witnessed the rise and “fall” of the “pivot to video” strategy for online news publishers. It goes without saying that videos: are more attractive than text => Higher CTR/PageViewsengage visitors longer =>...
Klangoo Partners with Local Media Consortium (LMC)

Klangoo Partners with Local Media Consortium (LMC)

by Klangoo | Oct 19, 2018 | Magnet for Publishers, Online Media

Founded in 2013, the Local Media Consortium (LMC) is a strategic partnership of local newspapers, broadcast stations and digital media companies across the United States, totaling more than 75 members representing more than 1,700 digital properties. The LMC is...
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