AMP stands for Accelerated Mobile Pages, and it is an open source platform that allows content to be delivered almost instantaneously, with the goal of creating the smoothest, seamless experience for the viewer.
There are many tools today that rely on Artificial Intelligence that have been very rewarding in terms of enhanced performance.
By partnering with Klangoo, the LMC will enable its members to improve their audience acquisition strategies using Magnet’s NLP-based services.
LMC members are now able to improve the acquisition, engagement & understanding of their audience using innovative Artificial Intelligence.
New partnerships provide additional opportunities for local media companies to increase digital revenue, expand audience reach and reduce costs.
A recent study from the Reuters Institute found that website users in particular remain resistant to online video news with only around 2.5% of average visit time spent on video pages.
When shaping traffic two objectives need to be balanced: how to keep users engaged by directing them to relevant content, and how to properly monetize this user traffic.