March 19, 2019 Google AMP

Does Google AMP Help In Improving Online Engagement and Customer Acquisition?

AMP stands for Accelerated Mobile Pages, and it is an open source platform that allows content to be delivered almost instantaneously, with the goal of creating the smoothest, seamless experience for the viewer.

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March 1, 2019 Artificial Intelligence for Audience Acquisition & Engagement

Why You Should Be Using A.I. for Audience Acquisition & Engagement.

There are many tools today that rely on Artificial Intelligence that have been very rewarding in terms of enhanced performance.

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November 8, 2018

Online News Video Strategies That Worked

The past two years, and more specifically 2016-2017, witnessed the rise and “fall” of the “pivot to video” strategy for online news publishers.

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October 19, 2018

Klangoo Partners with Local Media Consortium (LMC)

By partnering with Klangoo, the LMC will enable its members to improve their audience acquisition strategies using Magnet’s NLP-based services.

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October 18, 2018

LMC to Use Klangoo A.I. to Grow Audience & Improve Engagement Across Its Members’ Digital Properties

LMC members are now able to improve the acquisition, engagement & understanding of their audience using innovative Artificial Intelligence.

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September 18, 2018 LMC new partnerships

Local Media Consortium Adds Five New Companies to Expanding List of Partners

New partnerships provide additional opportunities for local media companies to increase digital revenue, expand audience reach and reduce costs.

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April 1, 2018

How does GDPR affect online news publishers?

GDPR is the EU’s data protection law. It came into effect in May 2018 and it applies in all EU countries. This means it applies to all websites that individuals in EU countries can access, including news websites.

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September 18, 2017

A Case For Personalized Push Notifications.

Being a news addict, I have (only) 6 news apps installed on my mobile phone. All of them offer breaking news push alerts and for a reason: push works for news organizations.

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September 4, 2017

How To Turn Readers Into Video Viewers & How To Keep Them Engaged

A recent study from the Reuters Institute found that website users in particular remain resistant to online video news with only around 2.5% of average visit time spent on video pages.

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February 16, 2017

Increase Traffic to Content you Can Monetize Best.

When shaping traffic two objectives need to be balanced: how to keep users engaged by directing them to relevant content, and how to properly monetize this user traffic.

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