by Klangoo | Aug 28, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam “Likes” they purchase to inflate their value to brands, Instagram and other sites are pursuing the removal of the number of “Likes”...
by Klangoo | Jul 30, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
by Klangoo | Jul 24, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Even though switching to HTTP2 promises faster and more secure web browsing, it does propose opportunities and challenges for digital publishers – especially if it limits the ability to generate ad revenue. So, should you make the switch? If so, what are the pros and...
by Klangoo | Jul 8, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Manual tagging is dead. If you are still forcing your team to manually tag content, then you are wasting valuable time and money. Let me tell you why: It’s hard to maintain consistency: even though your team might have clear guidelines on how to tag articles, there’s...
by Klangoo | Jun 21, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Some of the new digital tools available to publishers today are outstanding – with a lot more coming into the market day by day. Yet, that overwhelming availability is a problem in itself – making it harder for publishers to choose and identify the optimal solution....
by Klangoo | Jun 15, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...
