by Klangoo | Jan 15, 2020 | Audience Engagement, Magnet for Publishers, Online Media
Google Analytics (GA) is by far the most used, go-to analytics tool for websites. It is key to understanding KPI’s such as Pageviews, Unique Visitors, Bounce Rate etc. but it remains generic for general online presences such as e-commerce companies or corporate...
by Klangoo | Dec 18, 2019 | Magnet for Publishers, Online Media
Collecting emails from your website’s visitors is crucial if you are looking to grow and cultivate your audience. But this is not an easy task, considering that very few people are willing to give out their information for no good reason. Building a list is one...
by Klangoo | Dec 11, 2019 | Magnet for Publishers, Online Media
For any news publisher, you know that a final, tedious part of the process is adding tags to your story before sending it out to the world. Traditionally, tags and keywords in articles have been used to help readers dig deeper into related stories and topics, and give...
by Klangoo | Dec 4, 2019 | Magnet for Publishers, Online Media
When people think content, they often think creative. But in reality, great content is a blend of both creativity and data. A data-driven content strategy is more efficient as it saves time, money, and effort by delivering the right content to the right audience at...
by Klangoo | Oct 16, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Next time you’re online, pay attention to which headlines draw your attention (like the one you clicked on to read this). Chances are you’ve been sucked in by clickbait at some point even if you were annoyed by it – and that’s exactly what it is designed for. Is...
by Klangoo | Oct 9, 2019 | Magnet for Publishers, Online Media, Personalized Recommendations
Delivering a truly remarkable digital experience requires you to personalize your properties based on your users’ persona and behavior. Classifying your visitors into different segments, identifying their unique needs and patterns across your digital properties,...
