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Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...
Every now and then, we hear about new terms coined in different contexts. The latest one we’ve come across has been “news deserts” – but what does it mean exactly? The News Desert Lack of local coverage exposes communities to become ‘News Deserts’, where once local...
Using Taboola, Outbrain, RevContent, Plista, or any ‘content advertising platform’ will lead to constant loss of users. This is a very common question that every Digital Media Officer has been asked, or asked him/herself. The direct answer is: content advertising...
Getting people to share articles is crucial to the success of news websites. Sharing increases the reach of the article as well as increasing the chances the article will get a backlink. Both help Google rankings as well as...
News publishers can’t ignore SEO, regardless of the strength of their content or brand. So, here is an SEO checklist customized specifically for online news publishers. SSL Encryption SSL encryption involves securing the transmission of data between your servers and...
Google has been on a mission, almost since the day it launched, to do things on the internet quickly. This means ensuring its own products are fast, but its recent mission has also included making the whole internet faster, including your website. This is the goal of...
Artificial Intelligence (A.I.) is the hottest topic in almost any industry now. In this post, I will discuss some of the A.I. tools that help in solving direct pain points in the online news/publishing industry. What I would list first are time saving tools -...
The past two years, and more specifically 2016-2017, witnessed the rise and “fall” of the “pivot to video” strategy for online news publishers. It goes without saying that videos: are more attractive than text => Higher CTR/PageViewsengage visitors longer =>...
Founded in 2013, the Local Media Consortium (LMC) is a strategic partnership of local newspapers, broadcast stations and digital media companies across the United States, totaling more than 75 members representing more than 1,700 digital properties. The LMC is...
NEW YORK, Sept. 18, 2018 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of leading local media companies, today announced that it has added five more companies to its growing list of partners. The LMC's partnerships provide...
GDPR is the EU’s data protection law. It came into effect in May 2018 and it applies in all EU countries. This means it applies to all websites that individuals in EU countries can access, including news websites. So, how does GDPR affect online news publishers? It...
Being a news addict, I have (only) 6 news apps installed on my mobile phone. All of them offer breaking news push alerts and for a reason: push works for news organizations. According to this study by Newscycle Solutions, push notifications increase...
A recent study from the Reuters Institute found that website users, in particular, remain resistant to online video news - with only around 2.5% of average visit time spent on video pages, in a range of 30 online news sites; 97.5% of time is still spent with...
Media and Publishing companies are no longer focusing on Page Views as a Key Performance Indicator. For example, the Financial Times looks over the last 90 days to see how recently a reader visited them, how many times they visited, and how much they read during that...
Publishers are rethinking newsletters and are looking for more ways to collect e-mail addresses to be able to uniquely identify a visitor- one of the challenges when implementing a data management platform. Although newsletters are still a great tool to get readers to...
“It’s the economy, stupid!” is a phrase associated with Bill Clinton's successful 1992 presidential campaign against sitting president George Bush. And 4 years before G.W. Bush used the phrase “Read my lips: no new taxes”. As you notice,...
