by Klangoo | Sep 25, 2019 | Magnet for Publishers, Online Media
Almost all advertising dollars are going to the web and mobile devices, monopolized by the big tech giants, leaving scraps for news and media companies to grapple over. We have put together below 5 steps we believe are essential for publishers while developing a good...
by Klangoo | Sep 11, 2019 | Audience Engagement, Online Media
Facebook Instant Articles (IA) is a mobile publishing format that enables news publishers to distribute articles to Facebook’s app that load and display up to 10 times faster than the standard mobile web. So, what’s all the hype about? Well, when you hear what some of...
by Klangoo | Aug 28, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam “Likes” they purchase to inflate their value to brands, Instagram and other sites are pursuing the removal of the number of “Likes”...
by Klangoo | Aug 21, 2019 | Magnet for Publishers, Online Media
While Google Analytics (GA) is satisfactory for understanding KPIs, like Pageviews, Unique Visitors, Bounce Rate, and Returning Visitors, GA is built as a generic website analytics tool, good for general online presences, such as e-commerce companies and corporate...
by Klangoo | Aug 8, 2019 | Online Media
Well, let’s be clear, the need for premium content will always be there, however, the question remains, how can news publishers succeed in an overly saturated digital world? We all know that online publishers face drastic challenges in creating original content,...
by Klangoo | Jul 30, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
