by Klangoo | Apr 1, 2018 | Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
GDPR is the EU’s data protection law. It came into effect in May 2018 and it applies in all EU countries. This means it applies to all websites that individuals in EU countries can access, including news websites. So, how does GDPR affect online news publishers? It...
by Klangoo | Sep 4, 2017 | Magnet for Publishers, Personalized Newsletter, Personalized Recommendations
A recent study from the Reuters Institute found that website users, in particular, remain resistant to online video news – with only around 2.5% of average visit time spent on video pages, in a range of 30 online news sites; 97.5% of time is still spent...
by Klangoo | Feb 13, 2017 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter
Publishers are rethinking newsletters and are looking for more ways to collect e-mail addresses to be able to uniquely identify a visitor- one of the challenges when implementing a data management platform. Although newsletters are still a great tool to get readers to...
by Klangoo | Sep 3, 2015 | Magnet for Publishers, Personalized Newsletter, Personalized Recommendations
“It’s the economy, stupid!” is a phrase associated with Bill Clinton’s successful 1992 presidential campaign against sitting president George Bush. And 4 years before G.W. Bush used the phrase “Read my lips: no new taxes”. As you...
