by Klangoo | Mar 27, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Getting people to share articles is crucial to the success of news websites. Sharing increases the reach of the article as well as increasing the chances the article will get a backlink. Both help Google rankings as well as getting more eyeballs on the article and,...
by Klangoo | Nov 8, 2018 | Magnet for Publishers, Online Media, Personalized Recommendations
The past two years, and more specifically 2016-2017, witnessed the rise and “fall” of the “pivot to video” strategy for online news publishers. It goes without saying that videos: are more attractive than text => Higher CTR/PageViewsengage visitors longer =>...
by Klangoo | Apr 1, 2018 | Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
GDPR is the EU’s data protection law. It came into effect in May 2018 and it applies in all EU countries. This means it applies to all websites that individuals in EU countries can access, including news websites. So, how does GDPR affect online news publishers? It...
by Klangoo | Sep 4, 2017 | Magnet for Publishers, Personalized Newsletter, Personalized Recommendations
A recent study from the Reuters Institute found that website users, in particular, remain resistant to online video news – with only around 2.5% of average visit time spent on video pages, in a range of 30 online news sites; 97.5% of time is still spent...
by Klangoo | Feb 16, 2017 | Magnet for Publishers, Personalized Recommendations
Media and Publishing companies are no longer focusing on Page Views as a Key Performance Indicator. For example, the Financial Times looks over the last 90 days to see how recently a reader visited them, how many times they visited, and how much they read during that...
by Klangoo | Sep 3, 2015 | Magnet for Publishers, Personalized Newsletter, Personalized Recommendations
“It’s the economy, stupid!” is a phrase associated with Bill Clinton’s successful 1992 presidential campaign against sitting president George Bush. And 4 years before G.W. Bush used the phrase “Read my lips: no new taxes”. As you...
