Magnet offers online publishers and digital content providers with the following features to help them better engage their users on their website and mobile App.
Klangoo enables media and publishing brands to deliver more engaging and personalized user
experiences. Magnet – its flagship product - is being used to increase pages and videos consumed
per session, shape traffic to high value content and sites, help personalize newsletters and
collect e-mail addresses. The technology is based on more than 15 years of patented research
results in rule-based NLP and machine learning techniques. It supports more than 100 languages and
is easy to implement.
Media and publishing brands produce significant amount of content per day - content that is published on owned websites, in apps, is being pushed to (social) channels, included in newsletters and sent out as news alerts. For consumers, the amount of content is overwhelming. It is not uncommon the same type of content can be consumed on competitor’s channels.
The Content DNA is the basis of Magnet’s personalized recommendation engine. Magnet actually uses 16 algorithms that run in an A/B testing model in order to generate the recommendations for each unique visitor. These are different for each profile. In the case of first entry, only few of these algorithms are triggered, while with more consumption, Magnet becomes more accurate in identifying each profile’s interests. Some of these algorithms used are completely semantic while others depend on other factors that need to be taken into consideration.
User engagement numbers have improved considerably with all clients employing the Magnet technology. The following numbers are averages taken over a number of clients and over a period of two years.
Use our Publisher-Dashboard to integrate all Magnet Services using JS Widgets.
The dashboard offers an easy-to-use Widget Designer that allows you to create, brand, and change the settings on all chosen services.