by Eddy Touma | Feb 13, 2017 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter
Publishers are rethinking newsletters and are looking for more ways to collect e-mail addresses to be able to uniquely identify a visitor- one of the challenges when implementing a data management platform. Although newsletters are still a great tool to get readers to...
by Eddy Touma | Sep 3, 2015 | Magnet for Publishers, Personalized Newsletter, Personalized Recommendations
“It’s the economy, stupid!” is a phrase associated with Bill Clinton’s successful 1992 presidential campaign against sitting president George Bush. And 4 years before G.W. Bush used the phrase “Read my lips: no new taxes”. As you...
