As a publisher, I am sure that you know what your brand stands for and what your readers expect from you. Now, you can create an ideal experience for every reader. Wanna know how?
The following is a list of this year’s trends in your industry that our team has spotted. We’ll keep an eye out for these trends and inform you when others emerge. Signup to our newsletter and stay up-to-date!
1) The Problem of Trust
During the coronavirus pandemic, as the Reuters digital news 2020 report plainly illustrates, the issue of trust in information sources expanded in importance, becoming increasingly vital to individuals. So, if you want to compete in an increasingly competitive sector, don’t overlook the importance of creating high-quality, relevant, transparent, and trustworthy material, and avoid being connected with fake news or privacy violators at all costs.
2) NLP technology is revolutionizing the publishing industry
NLP stands for natural language processing and refers to the ways in which machines can understand and process human language as it’s written in English. NLP technology has now allowed the publishing industry to flourish in new and exciting ways, transforming the way writers publish their work, engage with readers, and take advantage of analytics data to track their success – or lack thereof.
Self-publishing is when an author publishes their work without the help of a traditional publisher, is becoming a larger share of the publishing market, and it provides writers and digital publishing platforms with new opportunities to expand the services they provide to authors, such as SEO.
4)The voice is Powerful
Voice searches and voice assistants will explode in popularity by 2023. (according to Gartner report, 30% of searches will be voice searches by the year 2023). Of course, this will have an impact on all digital content creators and publishers, making podcasts and other voice content a vital part of any successful digital content strategy. What remains is knowing how to personalize your speech content to your audience.
5) Prioritize mobile devices.
Since Google discovered that the vast majority of people use a mobile device to search, effective since July 1, 2019, Google will crawl and rank content primarily using the mobile version (“mobile-first indexing”). This demonstrates the significance of mobile content and interface and hopefully convinces you that you need to build your content with mobile in mind.
6) Visual content is king.
According to Cisco’s annual internet study (2018-2023), video will account for 82% of all online content by 2022. If you want your digital magazine to be popular and profitable, you must combine moving images (short movies, social media videos, clips, webinars, and so on) with traditional static images (not just pictures, but infographics, presentations, and so on). So, if you’re thinking about starting a digital publishing career, carefully analyze the characteristics of the software you’ll be using and make sure it supports the embedding of multimedia visual content.
7) Machine-generated content is on the rise.
Automatically created content has attained a degree of closeness to human-made content that is quite astonishing, thanks to recent advances in artificial intelligence and natural language processing. Some businesses and blogs have already found success with this type of material on their websites.
8) Increase consumer loyalty through targeted content and high-quality content.
Overall, a greater focus on the user is seen in many of the top publishing business trends. Knowing your users will lead to more personalized content and better targeting, which is the key to your company’s success.