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Brand Safety in 2020

Brand Safety in 2020

Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands' reputations unknowingly taking a big hit. Things have...

A Glimmer of Hope for Publishers

A Glimmer of Hope for Publishers

At the start of the outbreak, it was clear that media businesses would be facing devastating advertising losses - which is currently happening. This is mainly due to the fact that a huge part of the free publication’s advertising base is from events, entertainment and...

Tag-based Vs. Topic-based Systems

Tag-based Vs. Topic-based Systems

For any news publisher, you know that a final, tedious part of the process is adding tags to your story before sending it out to the world. Traditionally, tags and keywords in articles have been used to help readers dig deeper into related stories and topics, and give...

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