by Klangoo | Feb 22, 2022 | Magnet for Publishers
What I would list first are time saving tools. What I mean by time saving tools are tools that complete tasks automatically and that computers/algorithms can do as good as humans nowadays and yet we still depend on Editors to do manually. For example, tagging...
by Klangoo | May 28, 2020 | Magnet for Publishers, Online Media
Over the past few weeks, social distancing policies and travel restrictions to limit the spread of COVID-19 came into force in countries across the globe, impacting billions — journalists included. Almost overnight, news publishers had to find new ways of working that...
by Klangoo | May 14, 2020 | Magnet for Publishers, Online Media
Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands’ reputations unknowingly taking a big hit. Things...
by Klangoo | Mar 23, 2020 | Magnet for Publishers, Online Media
At the start of the outbreak, it was clear that media businesses would be facing devastating advertising losses – which is currently happening. This is mainly due to the fact that a huge part of the free publication’s advertising base is from events,...
by Klangoo | Mar 5, 2020 | Magnet for Publishers, Online Media
Google Analytics is one of the most powerful – and free – tools available today for publishers. At some point, the below mentioned metrics will be a pain point for publishers, therefore, really understanding your business’s baseline is crucial to monitoring your...
by Klangoo | Feb 19, 2020 | Audience Engagement, Magnet for Publishers, Online Media
You’ve done all the work: professional and attractive website, fast loading speed, and great content. But somehow, you just can’t get your visitors to actually subscribe. This is especially true for media companies, particularly newspapers. We know this...
