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More and more online news websites are incorporating an AI agenda in their business strategies for its many benefits. While enterprise-level publishers are more capable to handle the changes and the threats that are facing the industry, mid-sized and smaller...
Over the past few weeks, social distancing policies and travel restrictions to limit the spread of COVID-19 came into force in countries across the globe, impacting billions — journalists included. Almost overnight, news publishers had to find new ways of working that...
Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands' reputations unknowingly taking a big hit. Things have...
At the start of the outbreak, it was clear that media businesses would be facing devastating advertising losses - which is currently happening. This is mainly due to the fact that a huge part of the free publication’s advertising base is from events, entertainment and...
Google Analytics is one of the most powerful – and free – tools available today for publishers. At some point, the below mentioned metrics will be a pain point for publishers, therefore, really understanding your business’s baseline is crucial to monitoring your...
You've done all the work: professional and attractive website, fast loading speed, and great content. But somehow, you just can't get your visitors to actually subscribe. This is especially true for media companies, particularly newspapers. We know this can be very...
Google Analytics (GA) is by far the most used, go-to analytics tool for websites. It is key to understanding KPI's such as Pageviews, Unique Visitors, Bounce Rate etc. but it remains generic for general online presences such as e-commerce companies or corporate sites....
Collecting emails from your website's visitors is crucial if you are looking to grow and cultivate your audience. But this is not an easy task, considering that very few people are willing to give out their information for no good reason. Building a list is one...
For any news publisher, you know that a final, tedious part of the process is adding tags to your story before sending it out to the world. Traditionally, tags and keywords in articles have been used to help readers dig deeper into related stories and topics, and give...
When people think content, they often think creative. But in reality, great content is a blend of both creativity and data. A data-driven content strategy is more efficient as it saves time, money, and effort by delivering the right content to the right audience at...
Next time you’re online, pay attention to which headlines draw your attention (like the one you clicked on to read this). Chances are you’ve been sucked in by clickbait at some point even if you were annoyed by it - and that’s exactly what it is designed for. Is this...
Delivering a truly remarkable digital experience requires you to personalize your properties based on your users' persona and behavior. Classifying your visitors into different segments, identifying their unique needs and patterns across your digital properties, and...
AI is not just good for your online news website; it’s a must. While AI does a lot of good in our modern world, there comes, of course, a lot of negative sentiment along with it. Many people assume that the jobs that humans now do will be taken over by machines. The...
Almost all advertising dollars are going to the web and mobile devices, monopolized by the big tech giants, leaving scraps for news and media companies to grapple over. We have put together below 5 steps we believe are essential for publishers while developing a good...
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam "Likes" they purchase to inflate their value to brands, Instagram and other sites are pursuing the removal of the number of “Likes” that show up...
While Google Analytics (GA) is satisfactory for understanding KPIs, like Pageviews, Unique Visitors, Bounce Rate, and Returning Visitors, GA is built as a generic website analytics tool, good for general online presences, such as e-commerce companies and corporate...
There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
Even though switching to HTTP2 promises faster and more secure web browsing, it does propose opportunities and challenges for digital publishers – especially if it limits the ability to generate ad revenue. So, should you make the switch? If so, what are the pros and...
Manual tagging is dead. If you are still forcing your team to manually tag content, then you are wasting valuable time and money. Let me tell you why: It’s hard to maintain consistency: even though your team might have clear guidelines on how to tag articles, there’s...
Some of the new digital tools available to publishers today are outstanding – with a lot more coming into the market day by day. Yet, that overwhelming availability is a problem in itself – making it harder for publishers to choose and identify the optimal solution....
