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In today's digital era, publishers are constantly seeking innovative ways to enhance user engagement and deliver personalized experiences. Klangoo developed Magnet; a patented AI-based Audience Engagement Solution that offers a suite of remarkable features designed to...
Newsletters have been an ever-present buzzword over the past 10 years in the Marketing world, and rightly so. For news publishers, newsletters are a valuable asset as they keep the readers engaged,increase brand loyalty, generate more leads, and increase...
Content marketing is critical for bridging the gap between customers and businesses and improving interaction, hence, the need for personalization. Facilities can analyze the demands of different clients and tailor content for each visitor when they incorporate...
There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
Some of the new digital tools available to publishers today are outstanding – with a lot more coming into the market day by day. Yet, that overwhelming availability is a problem in itself – making it harder for publishers to choose and identify the optimal solution....
Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...
Getting people to share articles is crucial to the success of news websites. Sharing increases the reach of the article as well as increasing the chances the article will get a backlink. Both help Google rankings as well as...
Artificial Intelligence (A.I.) is the hottest topic in almost any industry now. In this post, I will discuss some of the A.I. tools that help in solving direct pain points in the online news/publishing industry. What I would list first are time saving tools -...
GDPR is the EU’s data protection law. It came into effect in May 2018 and it applies in all EU countries. This means it applies to all websites that individuals in EU countries can access, including news websites. So, how does GDPR affect online news publishers? It...
A recent study from the Reuters Institute found that website users, in particular, remain resistant to online video news - with only around 2.5% of average visit time spent on video pages, in a range of 30 online news sites; 97.5% of time is still spent with...
Publishers are rethinking newsletters and are looking for more ways to collect e-mail addresses to be able to uniquely identify a visitor- one of the challenges when implementing a data management platform. Although newsletters are still a great tool to get readers to...
“It’s the economy, stupid!” is a phrase associated with Bill Clinton's successful 1992 presidential campaign against sitting president George Bush. And 4 years before G.W. Bush used the phrase “Read my lips: no new taxes”. As you notice,...
