by Klangoo | Feb 22, 2022 | Personalized Newsletter, Personalized Recommendations
Newsletters have been an ever-present buzzword over the past 10 years in the Marketing world, and rightly so. For news publishers, newsletters are a valuable asset as they keep the readers engaged,increase brand loyalty, generate more leads, and increase...
by Klangoo | Nov 13, 2019 | Online Media, Personalized Recommendations
Algorithmic curation is now the most important factor when it comes to personalization and recommendations, and even more so when it comes to news websites. A recommendation system pretty much does a librarian’s job: if the librarian knows you well, they know...
by Klangoo | Oct 9, 2019 | Magnet for Publishers, Online Media, Personalized Recommendations
Delivering a truly remarkable digital experience requires you to personalize your properties based on your users’ persona and behavior. Classifying your visitors into different segments, identifying their unique needs and patterns across your digital properties,...
by Klangoo | Jul 30, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
by Klangoo | Jun 21, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Some of the new digital tools available to publishers today are outstanding – with a lot more coming into the market day by day. Yet, that overwhelming availability is a problem in itself – making it harder for publishers to choose and identify the optimal solution....
by Klangoo | Jun 15, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...
