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The secret behind having a personalized newsletter that actually works

The secret behind having a personalized newsletter that actually works

by Klangoo | Feb 22, 2022 | Personalized Newsletter, Personalized Recommendations

Newsletters have been an ever-present buzzword over the past 10 years in the Marketing world, and rightly so.  For news publishers, newsletters are a valuable asset as they keep the readers engaged,increase brand loyalty, generate more leads, and increase...
Recommendations: Tags vs Topics

Recommendations: Tags vs Topics

by Klangoo | Nov 13, 2019 | Online Media, Personalized Recommendations

Algorithmic curation is now the most important factor when it comes to personalization and recommendations, and even more so when it comes to news websites. A recommendation system pretty much does a librarian’s job: if the librarian knows you well, they know...
Buy vs. Make: Recommendation Engines

Buy vs. Make: Recommendation Engines

by Klangoo | Oct 9, 2019 | Magnet for Publishers, Online Media, Personalized Recommendations

Delivering a truly remarkable digital experience requires you to personalize your properties based on your users’ persona and behavior. Classifying your visitors into different segments, identifying their unique needs and patterns across your digital properties,...
5 Ways To Attract New Viewers To Your Website

5 Ways To Attract New Viewers To Your Website

by Klangoo | Jul 30, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations

There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
5 Essential Technology Tools for Online News Publishers

5 Essential Technology Tools for Online News Publishers

by Klangoo | Jun 21, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations

Some of the new digital tools available to publishers today are outstanding – with a lot more coming into the market day by day. Yet, that overwhelming availability is a problem in itself – making it harder for publishers to choose and identify the optimal solution....
The Myth behind “Returning Visitors”

The Myth behind “Returning Visitors”

by Klangoo | Jun 15, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations

Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...
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