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A Guide to Webinar Success

A Guide to Webinar Success

In the wake of the pandemic, many businesses have shifted their live events to online webinars - and many don't have the right skills or experience to make them a success. Live webinars are known to be powerful lead generation and engagement tools. They can drive...

Inbox Pandemic: Email Marketing During COVID-19

Inbox Pandemic: Email Marketing During COVID-19

The onset of COVID-19 has forced many businesses to stop or tweak their go-to email marketing strategies. They needed to make sure that their content is appropriate, evaluate the execution, and make sure segments are still valid in the new disrupted market. We can...

Brand Safety in 2020

Brand Safety in 2020

Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands' reputations unknowingly taking a big hit. Things have...

A Glimmer of Hope for Publishers

A Glimmer of Hope for Publishers

At the start of the outbreak, it was clear that media businesses would be facing devastating advertising losses - which is currently happening. This is mainly due to the fact that a huge part of the free publication’s advertising base is from events, entertainment and...

Check Your Score – Online News Media KPIs Rated

Check Your Score – Online News Media KPIs Rated

News publishers, and specifically, Digital Media Officers have tons of data and analytics tools that they can use to measure "success". Choosing the most important Key Performance Indicator (KPI) is not obvious to most without clear input from other departments. At...

Tag-based Vs. Topic-based Systems

Tag-based Vs. Topic-based Systems

For any news publisher, you know that a final, tedious part of the process is adding tags to your story before sending it out to the world. Traditionally, tags and keywords in articles have been used to help readers dig deeper into related stories and topics, and give...

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