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More and more online news websites are incorporating an AI agenda in their business strategies for its many benefits. While enterprise-level publishers are more capable to handle the changes and the threats that are facing the industry, mid-sized and smaller...
What I would list first are time saving tools. What I mean by time saving tools are tools that complete tasks automatically and that computers/algorithms can do as good as humans nowadays and yet we still depend on Editors to do manually. For example, tagging...
You've done all the work: professional and attractive website, fast loading speed, and great content. But somehow, you just can't get your visitors to actually subscribe. This is especially true for media companies, particularly newspapers. We know this can be very...
Google Analytics (GA) is by far the most used, go-to analytics tool for websites. It is key to understanding KPI's such as Pageviews, Unique Visitors, Bounce Rate etc. but it remains generic for general online presences such as e-commerce companies or corporate sites....
Next time you’re online, pay attention to which headlines draw your attention (like the one you clicked on to read this). Chances are you’ve been sucked in by clickbait at some point even if you were annoyed by it - and that’s exactly what it is designed for. Is this...
AI is not just good for your online news website; it’s a must. While AI does a lot of good in our modern world, there comes, of course, a lot of negative sentiment along with it. Many people assume that the jobs that humans now do will be taken over by machines. The...
Facebook Instant Articles (IA) is a mobile publishing format that enables news publishers to distribute articles to Facebook’s app that load and display up to 10 times faster than the standard mobile web. So, what’s all the hype about? Well, when you hear what some of...
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam "Likes" they purchase to inflate their value to brands, Instagram and other sites are pursuing the removal of the number of “Likes” that show up...
There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
Even though switching to HTTP2 promises faster and more secure web browsing, it does propose opportunities and challenges for digital publishers – especially if it limits the ability to generate ad revenue. So, should you make the switch? If so, what are the pros and...
Manual tagging is dead. If you are still forcing your team to manually tag content, then you are wasting valuable time and money. Let me tell you why: It’s hard to maintain consistency: even though your team might have clear guidelines on how to tag articles, there’s...
Some of the new digital tools available to publishers today are outstanding – with a lot more coming into the market day by day. Yet, that overwhelming availability is a problem in itself – making it harder for publishers to choose and identify the optimal solution....
Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...
Every now and then, we hear about new terms coined in different contexts. The latest one we’ve come across has been “news deserts” – but what does it mean exactly? The News Desert Lack of local coverage exposes communities to become ‘News Deserts’, where once local...
Getting people to share articles is crucial to the success of news websites. Sharing increases the reach of the article as well as increasing the chances the article will get a backlink. Both help Google rankings as well as...
Google AMP AMP stands for Accelerated Mobile Pages, and it is an open source platform that allows content to be delivered almost instantaneously, with the goal of creating the smoothest, seamless experience for the viewer. AMP format pages are in essence stripped down...
Google has been on a mission, almost since the day it launched, to do things on the internet quickly. This means ensuring its own products are fast, but its recent mission has also included making the whole internet faster, including your website. This is the goal of...
Artificial Intelligence (A.I.) is the hottest topic in almost any industry now. In this post, I will discuss some of the A.I. tools that help in solving direct pain points in the online news/publishing industry. What I would list first are time saving tools -...
HOBOKEN, NEW JERSEY, UNITED STATES, October 18, 2018 EIN Presswire - Klangoo, an established Artificial Intelligence (AI) company and the developer of Natural Language Processing (NLP) tools and services, today announced a new partnership with the Local Media...
NEW YORK, Sept. 18, 2018 /PRNewswire/ -- The Local Media Consortium, a strategic alliance of leading local media companies, today announced that it has added five more companies to its growing list of partners. The LMC's partnerships provide...
