What are you missing if you are not using Artificial Intelligence for Audience Acquisition & Engagement
February 1, 2022

What I would list first are time saving tools. What I mean by time saving tools are tools that complete tasks automatically and that computers/algorithms can do as good as humans nowadays and yet we still depend on Editors to do manually. For example, tagging articles. I don’t know anyone that likes to tag their articles/posts. Yet, there are tons of systems that can complete this task with comparable accuracy (if not better in many cases). Another example is choosing related articles or stories. It is such a simple task, and yet most editors still prefer to choose their own because the technology used at their company is not good enough. But that simply doesn’t mean that such technologies with great accuracy don’t exist. 

Second type of tools are the intelligence ones. They give you deeper insights than what you can deduct by looking at a Google Analytics report. For example, answering questions such as: “what would intrigue my readers more: mentioning Donald Trump in the title or Theresa May?”, “would an article about a recent Kobe Bryant investment be interesting to my audience?”. To answer such questions without the right tools would be crazy. It would take tons of time and you might end up with the wrong results. But with Smart tools that rely on Artificial Intelligence you can get accurate answers in seconds. They help you in understanding your audience current habits and predict what would work in the future or at least help you plan how to change that fact.

Third type of tools are the profiling ones. These tools track your website visitors, understand what they like individually, and suggest which content they would prefer to view next from your produced content. Personalizationof user experience is expected these days and not an extra cool feature you can decide whether to add or not.

The fourth set of tools relate to automated audience acquisition tools. Two examples: automated personalized newsletters, and automatically generated Topic Pages. 

Newsletters are one of the best tools for acquiring loyal visitors and for generating fresh views daily. I can’t stress enough the importance and ROI of using Artificial Intelligence personalization algorithms to automate this process. Basically, these algorithms will work on your behalf and yield better results than if you tried to send generic (or many niche) newsletters yourself.

Topic Pages on the other hand are pages that list all the content about a single subject you wrote about previously. For example: a hurricane Micheal page, or a Anthony Scaramucci page, etc. Such pages can be easily created automatically using Artificial Intelligence algorithms that identify topic and score their importance in context. After all, you don’t want to list every article that mentions Apple iPhone on the Apple topic page. Such pages are ranked highly by Google search based on the inter-linking factor between the original content page and this aggregated page, the URL path, and the way the page is tagged in its source code. These were simply four types of many Artificial Intelligence tools you can use for Audience Acquisition and Engagement. Are you using A.I. in another way? Contact us !

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