by Eddy Touma | May 14, 2020 | Magnet for Publishers, Online Media
Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands’ reputations unknowingly taking a big hit. Things...
by Eddy Touma | Sep 25, 2019 | Magnet for Publishers, Online Media
Almost all advertising dollars are going to the web and mobile devices, monopolized by the big tech giants, leaving scraps for news and media companies to grapple over. We have put together below 5 steps we believe are essential for publishers while developing a good...
by Eddy Touma | Apr 16, 2019 | Magnet for Publishers, Online Media
Using Taboola, Outbrain, RevContent, Plista, or any ‘content advertising platform’ will lead to constant loss of users. This is a very common question that every Digital Media Officer has been asked, or asked him/herself. The direct answer is: content advertising...
