by Eddy Touma | Mar 23, 2020 | Magnet for Publishers, Online Media
At the start of the outbreak, it was clear that media businesses would be facing devastating advertising losses – which is currently happening. This is mainly due to the fact that a huge part of the free publication’s advertising base is from events,...
by Eddy Touma | Feb 19, 2020 | Audience Engagement, Magnet for Publishers, Online Media
You’ve done all the work: professional and attractive website, fast loading speed, and great content. But somehow, you just can’t get your visitors to actually subscribe. This is especially true for media companies, particularly newspapers. We know this...
by Eddy Touma | May 20, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Every now and then, we hear about new terms coined in different contexts. The latest one we’ve come across has been “news deserts” – but what does it mean exactly? The News Desert Lack of local coverage exposes communities to become ‘News Deserts’, where once local...
