by Eddy Touma | Nov 13, 2019 | Online Media, Personalized Recommendations
Algorithmic curation is now the most important factor when it comes to personalization and recommendations, and even more so when it comes to news websites. A recommendation system pretty much does a librarian’s job: if the librarian knows you well, they know...
by Eddy Touma | Oct 9, 2019 | Magnet for Publishers, Online Media, Personalized Recommendations
Delivering a truly remarkable digital experience requires you to personalize your properties based on your users’ persona and behavior. Classifying your visitors into different segments, identifying their unique needs and patterns across your digital properties,...
by Eddy Touma | Apr 16, 2019 | Magnet for Publishers, Online Media
Using Taboola, Outbrain, RevContent, Plista, or any ‘content advertising platform’ will lead to constant loss of users. This is a very common question that every Digital Media Officer has been asked, or asked him/herself. The direct answer is: content advertising...
