by Eddy Touma | Mar 23, 2020 | Magnet for Publishers, Online Media
At the start of the outbreak, it was clear that media businesses would be facing devastating advertising losses – which is currently happening. This is mainly due to the fact that a huge part of the free publication’s advertising base is from events,...
by Eddy Touma | Oct 2, 2019 | Audience Engagement, Magnet for Publishers, Online Media
AI is not just good for your online news website; it’s a must. While AI does a lot of good in our modern world, there comes, of course, a lot of negative sentiment along with it. Many people assume that the jobs that humans now do will be taken over by machines. The...
by Eddy Touma | Aug 28, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam “Likes” they purchase to inflate their value to brands, Instagram and other sites are pursuing the removal of the number of “Likes”...
by Eddy Touma | Aug 21, 2019 | Magnet for Publishers, Online Media
While Google Analytics (GA) is satisfactory for understanding KPIs, like Pageviews, Unique Visitors, Bounce Rate, and Returning Visitors, GA is built as a generic website analytics tool, good for general online presences, such as e-commerce companies and corporate...
by Eddy Touma | Apr 16, 2019 | Magnet for Publishers, Online Media
Using Taboola, Outbrain, RevContent, Plista, or any ‘content advertising platform’ will lead to constant loss of users. This is a very common question that every Digital Media Officer has been asked, or asked him/herself. The direct answer is: content advertising...
