by Eddy Touma | Feb 1, 2022 | Audience Engagement
What I would list first are time saving tools. What I mean by time saving tools are tools that complete tasks automatically and that computers/algorithms can do as good as humans nowadays and yet we still depend on Editors to do manually. For example, tagging...
by Eddy Touma | Jun 4, 2020 | Online Media
In the wake of the pandemic, many businesses have shifted their live events to online webinars – and many don’t have the right skills or experience to make them a success. Live webinars are known to be powerful lead generation and engagement tools. They...
by Eddy Touma | May 28, 2020 | Magnet for Publishers, Online Media
Over the past few weeks, social distancing policies and travel restrictions to limit the spread of COVID-19 came into force in countries across the globe, impacting billions — journalists included. Almost overnight, news publishers had to find new ways of working that...
by Eddy Touma | May 21, 2020 | Online Media
The onset of COVID-19 has forced many businesses to stop or tweak their go-to email marketing strategies. They needed to make sure that their content is appropriate, evaluate the execution, and make sure segments are still valid in the new disrupted market. We can...
by Eddy Touma | May 14, 2020 | Magnet for Publishers, Online Media
Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands’ reputations unknowingly taking a big hit. Things...