by Eddy Touma | Apr 16, 2019 | Magnet for Publishers, Online Media
Using Taboola, Outbrain, RevContent, Plista, or any ‘content advertising platform’ will lead to constant loss of users. This is a very common question that every Digital Media Officer has been asked, or asked him/herself. The direct answer is: content advertising...
by Eddy Touma | Mar 27, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Getting people to share articles is crucial to the success of news websites. Sharing increases the reach of the article as well as increasing the chances the article will get a backlink. Both help Google rankings as well as getting more eyeballs on the article and,...
by Eddy Touma | Mar 27, 2019 | Magnet for Publishers, Online Media
News publishers can’t ignore SEO, regardless of the strength of their content or brand. So, here is an SEO checklist customized specifically for online news publishers. SSL Encryption SSL encryption involves securing the transmission of data between your servers and...
by Eddy Touma | Mar 19, 2019 | Audience Engagement, Online Media
Google AMP AMP stands for Accelerated Mobile Pages, and it is an open source platform that allows content to be delivered almost instantaneously, with the goal of creating the smoothest, seamless experience for the viewer. AMP format pages are in essence stripped down...
by Eddy Touma | Mar 15, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Google has been on a mission, almost since the day it launched, to do things on the internet quickly. This means ensuring its own products are fast, but its recent mission has also included making the whole internet faster, including your website. This is the goal of...