by Eddy Touma | May 28, 2020 | Magnet for Publishers, Online Media
Over the past few weeks, social distancing policies and travel restrictions to limit the spread of COVID-19 came into force in countries across the globe, impacting billions — journalists included. Almost overnight, news publishers had to find new ways of working that...
by Eddy Touma | Aug 28, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam “Likes” they purchase to inflate their value to brands, Instagram and other sites are pursuing the removal of the number of “Likes”...
by Eddy Touma | Jul 8, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Manual tagging is dead. If you are still forcing your team to manually tag content, then you are wasting valuable time and money. Let me tell you why: It’s hard to maintain consistency: even though your team might have clear guidelines on how to tag articles, there’s...
by Eddy Touma | Mar 27, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Getting people to share articles is crucial to the success of news websites. Sharing increases the reach of the article as well as increasing the chances the article will get a backlink. Both help Google rankings as well as getting more eyeballs on the article and,...
by Eddy Touma | Mar 19, 2019 | Audience Engagement, Online Media
Google AMP AMP stands for Accelerated Mobile Pages, and it is an open source platform that allows content to be delivered almost instantaneously, with the goal of creating the smoothest, seamless experience for the viewer. AMP format pages are in essence stripped down...