by Eddy Touma | May 14, 2020 | Magnet for Publishers, Online Media
Digital advertisers faced their first big brand safety issue a few years ago when it was found that major national brands’ ads on YouTube were placed next to ISIS recruitment videos. This resulted in brands’ reputations unknowingly taking a big hit. Things...
by Eddy Touma | Jul 24, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Even though switching to HTTP2 promises faster and more secure web browsing, it does propose opportunities and challenges for digital publishers – especially if it limits the ability to generate ad revenue. So, should you make the switch? If so, what are the pros and...
by Eddy Touma | Jun 15, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...
