by Eddy Touma | Jan 15, 2020 | Audience Engagement, Magnet for Publishers, Online Media
Google Analytics (GA) is by far the most used, go-to analytics tool for websites. It is key to understanding KPI’s such as Pageviews, Unique Visitors, Bounce Rate etc. but it remains generic for general online presences such as e-commerce companies or corporate...
by Eddy Touma | Dec 4, 2019 | Magnet for Publishers, Online Media
When people think content, they often think creative. But in reality, great content is a blend of both creativity and data. A data-driven content strategy is more efficient as it saves time, money, and effort by delivering the right content to the right audience at...
by Eddy Touma | Aug 21, 2019 | Magnet for Publishers, Online Media
While Google Analytics (GA) is satisfactory for understanding KPIs, like Pageviews, Unique Visitors, Bounce Rate, and Returning Visitors, GA is built as a generic website analytics tool, good for general online presences, such as e-commerce companies and corporate...
by Eddy Touma | Jun 15, 2019 | Audience Engagement, Follow Alerts, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...