by Eddy Touma | Mar 27, 2019 | Magnet for Publishers, Online Media
News publishers can’t ignore SEO, regardless of the strength of their content or brand. So, here is an SEO checklist customized specifically for online news publishers. SSL Encryption SSL encryption involves securing the transmission of data between your servers and...
by Eddy Touma | Mar 15, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Google has been on a mission, almost since the day it launched, to do things on the internet quickly. This means ensuring its own products are fast, but its recent mission has also included making the whole internet faster, including your website. This is the goal of...
by Eddy Touma | Nov 8, 2018 | Magnet for Publishers, Online Media, Personalized Recommendations
The past two years, and more specifically 2016-2017, witnessed the rise and “fall” of the “pivot to video” strategy for online news publishers. It goes without saying that videos: are more attractive than text => Higher CTR/PageViewsengage visitors longer =>...
by Eddy Touma | Sep 18, 2017 | Follow Alerts, Magnet for Publishers
Being a news addict, I have (only) 6 news apps installed on my mobile phone. All of them offer breaking news push alerts and for a reason: push works for news organizations. According to this study by Newscycle Solutions, push notifications increase...
by Eddy Touma | Sep 4, 2017 | Magnet for Publishers, Personalized Newsletter, Personalized Recommendations
A recent study from the Reuters Institute found that website users, in particular, remain resistant to online video news – with only around 2.5% of average visit time spent on video pages, in a range of 30 online news sites; 97.5% of time is still spent...