by Eddy Touma | Dec 4, 2019 | Magnet for Publishers, Online Media
When people think content, they often think creative. But in reality, great content is a blend of both creativity and data. A data-driven content strategy is more efficient as it saves time, money, and effort by delivering the right content to the right audience at...
by Eddy Touma | Aug 8, 2019 | Online Media
Well, let’s be clear, the need for premium content will always be there, however, the question remains, how can news publishers succeed in an overly saturated digital world? We all know that online publishers face drastic challenges in creating original content,...
by Eddy Touma | Jul 30, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
by Eddy Touma | Mar 27, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
Getting people to share articles is crucial to the success of news websites. Sharing increases the reach of the article as well as increasing the chances the article will get a backlink. Both help Google rankings as well as getting more eyeballs on the article and,...