by Eddy Touma | Feb 5, 2020 | Guest Posts, Online Media
In today’s digital age, there are numerous marketing techniques (such as videos, blogs, ebooks, etc.) that are commonly used by organizations to rank their business #1 on Google searches. Choosing a good strategy will not only help showcase your brand, but also...
by Eddy Touma | Nov 27, 2019 | Guest Posts, Online Media
In today’s digital age there is an enormous amount of missed opportunity across marketing channels. If you have good content (SEO) and good outreach (a form PR), you will be able 10x the results if you improve the synergy between the two. Public Relations (PR), when...
by Eddy Touma | Jul 30, 2019 | Audience Engagement, Magnet for Publishers, Online Media, Personalized Newsletter, Personalized Recommendations
There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
by Eddy Touma | Jul 24, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Even though switching to HTTP2 promises faster and more secure web browsing, it does propose opportunities and challenges for digital publishers – especially if it limits the ability to generate ad revenue. So, should you make the switch? If so, what are the pros and...
by Eddy Touma | Jul 8, 2019 | Audience Engagement, Magnet for Publishers, Online Media
Manual tagging is dead. If you are still forcing your team to manually tag content, then you are wasting valuable time and money. Let me tell you why: It’s hard to maintain consistency: even though your team might have clear guidelines on how to tag articles, there’s...
