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5 Best Ways To Collect Emails – Legally
Collecting emails from your website's visitors is crucial if you are looking to grow and cultivate your audience. But this is not an easy task, considering that very few people are willing to give out their information for no good reason. Building a list is one...
Tag-based Vs. Topic-based Systems
For any news publisher, you know that a final, tedious part of the process is adding tags to your story before sending it out to the world. Traditionally, tags and keywords in articles have been used to help readers dig deeper into related stories and topics, and give...
How Magnet® Smart Analytics Can Help Build Your Content Strategy
When people think content, they often think creative. But in reality, great content is a blend of both creativity and data. A data-driven content strategy is more efficient as it saves time, money, and effort by delivering the right content to the right audience at...
Guest Post: How To Properly Use PR for Maximum SEO Impact
In today’s digital age there is an enormous amount of missed opportunity across marketing channels. If you have good content (SEO) and good outreach (a form PR), you will be able 10x the results if you improve the synergy between the two. Public Relations (PR), when...
Recommendations: Tags vs Topics
Algorithmic curation is now the most important factor when it comes to personalization and recommendations, and even more so when it comes to news websites. A recommendation system pretty much does a librarian's job: if the librarian knows you well, they know what...
Content is Dead! Only Titles & Images Matter
Next time you’re online, pay attention to which headlines draw your attention (like the one you clicked on to read this). Chances are you’ve been sucked in by clickbait at some point even if you were annoyed by it - and that’s exactly what it is designed for. Is this...
Buy vs. Make: Recommendation Engines
Delivering a truly remarkable digital experience requires you to personalize your properties based on your users' persona and behavior. Classifying your visitors into different segments, identifying their unique needs and patterns across your digital properties, and...
Is Artificial Intelligence Bad For Your Online News Website?
AI is not just good for your online news website; it’s a must. While AI does a lot of good in our modern world, there comes, of course, a lot of negative sentiment along with it. Many people assume that the jobs that humans now do will be taken over by machines. The...
5 Ways to Compete As a Media Company With the Advertising Platform Giants
Almost all advertising dollars are going to the web and mobile devices, monopolized by the big tech giants, leaving scraps for news and media companies to grapple over. We have put together below 5 steps we believe are essential for publishers while developing a good...
Do Facebook Instant Articles Help Improve Online Engagement and Customer Acquisition?
Facebook Instant Articles (IA) is a mobile publishing format that enables news publishers to distribute articles to Facebook’s app that load and display up to 10 times faster than the standard mobile web. So, what’s all the hype about? Well, when you hear what some of...
“Follow” Is The New “Like”
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam "Likes" they purchase to inflate their value to brands, Instagram and other sites are pursuing the removal of the number of “Likes” that show up...
Is Google Analytics The Best Tool For Online News Publishers?
While Google Analytics (GA) is satisfactory for understanding KPIs, like Pageviews, Unique Visitors, Bounce Rate, and Returning Visitors, GA is built as a generic website analytics tool, good for general online presences, such as e-commerce companies and corporate...