In the realm of artificial intelligence (AI), Natural Language Processing (NLP) has...
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In the realm of artificial intelligence (AI), Natural Language Processing (NLP) has...
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Collecting emails from your website's visitors is crucial if you are looking to grow and cultivate your audience. But this is not an easy task, considering that very few people are willing to give out their information for no good reason. Building a list is one...
For any news publisher, you know that a final, tedious part of the process is adding tags to your story before sending it out to the world. Traditionally, tags and keywords in articles have been used to help readers dig deeper into related stories and topics, and give...
When people think content, they often think creative. But in reality, great content is a blend of both creativity and data. A data-driven content strategy is more efficient as it saves time, money, and effort by delivering the right content to the right audience at...
In today’s digital age there is an enormous amount of missed opportunity across marketing channels. If you have good content (SEO) and good outreach (a form PR), you will be able 10x the results if you improve the synergy between the two. Public Relations (PR), when...
Algorithmic curation is now the most important factor when it comes to personalization and recommendations, and even more so when it comes to news websites. A recommendation system pretty much does a librarian's job: if the librarian knows you well, they know what...
Next time you’re online, pay attention to which headlines draw your attention (like the one you clicked on to read this). Chances are you’ve been sucked in by clickbait at some point even if you were annoyed by it - and that’s exactly what it is designed for. Is this...
Delivering a truly remarkable digital experience requires you to personalize your properties based on your users' persona and behavior. Classifying your visitors into different segments, identifying their unique needs and patterns across your digital properties, and...
AI is not just good for your online news website; it’s a must. While AI does a lot of good in our modern world, there comes, of course, a lot of negative sentiment along with it. Many people assume that the jobs that humans now do will be taken over by machines. The...
Almost all advertising dollars are going to the web and mobile devices, monopolized by the big tech giants, leaving scraps for news and media companies to grapple over. We have put together below 5 steps we believe are essential for publishers while developing a good...
Facebook Instant Articles (IA) is a mobile publishing format that enables news publishers to distribute articles to Facebook’s app that load and display up to 10 times faster than the standard mobile web. So, what’s all the hype about? Well, when you hear what some of...
In an effort to encourage users to create better content, as well as minimize the power of influencers and the bogus spam "Likes" they purchase to inflate their value to brands, Instagram and other sites are pursuing the removal of the number of “Likes” that show up...
While Google Analytics (GA) is satisfactory for understanding KPIs, like Pageviews, Unique Visitors, Bounce Rate, and Returning Visitors, GA is built as a generic website analytics tool, good for general online presences, such as e-commerce companies and corporate...
Well, let’s be clear, the need for premium content will always be there, however, the question remains, how can news publishers succeed in an overly saturated digital world? We all know that online publishers face drastic challenges in creating original content,...
There are many ways of attracting viewers to your website – we have selected a few that we find are the most important. Keep checking our blog to stay updated on the latest best practices to drive traffic and engagement to your website. Personalized Newsletters We all...
Even though switching to HTTP2 promises faster and more secure web browsing, it does propose opportunities and challenges for digital publishers – especially if it limits the ability to generate ad revenue. So, should you make the switch? If so, what are the pros and...
Manual tagging is dead. If you are still forcing your team to manually tag content, then you are wasting valuable time and money. Let me tell you why: It’s hard to maintain consistency: even though your team might have clear guidelines on how to tag articles, there’s...
Some of the new digital tools available to publishers today are outstanding – with a lot more coming into the market day by day. Yet, that overwhelming availability is a problem in itself – making it harder for publishers to choose and identify the optimal solution....
Publishers use many metrics to measure their traffic, readership & audience. One of the metrics used is “returning visitors” – usually taken as an indication of loyalty. But how accurate is this? Understanding Returning Visitors: New Visitors are those...
Every now and then, we hear about new terms coined in different contexts. The latest one we’ve come across has been “news deserts” – but what does it mean exactly? The News Desert Lack of local coverage exposes communities to become ‘News Deserts’, where once local...
Using Taboola, Outbrain, RevContent, Plista, or any ‘content advertising platform’ will lead to constant loss of users. This is a very common question that every Digital Media Officer has been asked, or asked him/herself. The direct answer is: content advertising...